SDC Foundation kicked off the first clean-up and brand audit of the year in Vasant Vihar, Dehradun on Feb 2nd. The brand audit gathered 20+ volunteers who managed to collect around 40 kilograms of plastic waste. SDC was joined by Tabdeel (a group of students and faculty who work towards environment protection) and Vikalp (a green initiative by Siddhi Packaging based in Dehradun). The majority of gathered plastic wastage belonged to brands that included Sunfeast Yippee, Lay’s, Amul, Mother Dairy, Maggi, Parle-G, Kurkure, Haldiram’s and Cadbury.
The plastic waste collected during the brand audit was categorized into three categories — branded waste, non-branded waste and non-woven plastic bags. Among the branded waste were 72 packets of namkeen, 66 packets of biscuits, 61 packets of chips, 50 packets of instant noodles, and around 80 milk pouches.
According to SDC Founder Anoop Nautiyal, the plastic waste was found in a 10 bigha area near Ashirwad Enclave at Vasant Vihar, dumped in dustbins as well as on the ground. Around 27 kilograms of non-branded plastic waste was also collected by the auditors as well as 4.7 kilograms of non-woven plastic bags.
