SDC Foundation kick-started an extensive information, education and communication (IEC) campaign on the COVID-19 pandemic. The campaign was designed and executed on SDC’s social media platforms with the use of #UttarakhandFightsCOVID19. The campaign was able to reach more than one lakh people.

The campaign comprised of awareness videos, posters, blogs and messages. The campaign also produced regular factsheets and data analysis which highlighted the trend of the pandemic in the Himalayan state of Uttarakhand. The social media team also produced bulletins and countered the fake news.

SDC Foundation also created a dashboard to document the daily rise in cases, number of tests, death rate, district wise trends etc. in Uttarakhand. The Foundation has also documented the week wise analysis of the COVID-19 pandemic in the state and continues to publish the weekly data sheet daily on its social media.

SDC Foundation also developed the City Leadership Handbook for handling the COVID-19 situation for public representatives (corporators and MLAs), municipalities, resident welfare associations and non-government organizations. The handbook was also shared with the State Urban Development Directorate.

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