As per a media report by Business Today, the e-commerce giant is all set to deliver goods in paper-based packaging instead of plastic pouches. The company also told that it has been able to decrease the consumption of new plastic by 50% through various alternative solutions. Since May 2020, Flipkart has been executing a pilot of paper bag-based packaging in Maharashtra.
However, the process of using any alternative is not that easy. The alternative option is tested at three levels by the company’s R&D division. First, it should be able to meet the high demands; second, it should be durable enough to travel long distances without getting damaged; and third, the methods should be such that they can work both in urban and rural areas. Earlier, Flipkart has also pledged to use 100% recycled waste by March 2021.
Flipkart founded in the year 2007 and headquartered in Bengaluru, has 77% share with Walmart which is now its parent company. It had a consolidated revenue of Rs. 43,615 cr by the end of the financial year 2019, marking a 42% increase from the corresponding year. Few green solutions being used by the company are the use of paper bags, replacing bubble wraps with carton waste and two-ply paper rolls so that the parcel doesn’t get damaged and is delivered safely. The company is working to scale such green solutions to more cities.
Flipkart is also working on the concept of Extended Producer Responsibility (EPR) enshrined under the Plastic Waste Management Rules 2016. By the end of this year, the company is targeting to collect 30% of the plastic waste from the consumers.
“Good to see Flipkart coming forward and taking steps to implement EPR solutions. But, the need is for all such companies to come together and proactively engage in executing EPR solutions, as it can help us immensely in tackling the plastic waste crisis,” said Anoop Nautiyal, Founder Chairperson, SDC Foundation.
PM Narendra Modi in a G-7 summit in 2018 had talked about eliminating the use of single-use plastic waste by 2022 in India. Moreover, Aditya Dubey a 16-year-old boy, filed a petition with NGT in October 2019 demanding that e-commerce companies like Amazon and Flipkart should take steps to decrease the use of extra plastics. He also argued that these companies fall very much under the ambit of the Plastic Waste Management Rules 2016 formulated by the Ministry of Environment, Forests and Climate Change (MoEF&CC).
Single-use plastic packaging constitutes 43% of the total plastic waste that is generated every year in our country. It further turns into micro-plastics polluting the land and water bodies.
By: Krishna Singh