SDC Founder Anoop Nautiyal was invited to Graphic Era Hill University to deliver a lecture on COVID-19 and the need for data-based communication. Anoop talked in detail about the communication campaign being run by SDC Foundation to provide timely and credible information on the pandemic in Uttarakhand.
SDC has published various types of communication tools like video messages, infographics, posters, data bulletins, blogs and more to ensure transparent and clear communication on the COVID-19 crisis with the public at large.
Anoop spoke about SDC’s communication campaign titled “Uttarakhand Fights COVID-19”. The campaign was based on a fundamental premise: simplifying all relevant information and making it easily accessible for the city residents. He added that we realised early into the pandemic the need to design such a campaign and devised a number of outreach tools to target the state wide audience and also other important stakeholders like government departments, civil society organisations and media houses.
SDC planned and executed this campaign on social media. Videos, posters, graphics, newsletters, bulletins, data sheets, text messages and reports were used to reach out to the people. The campaign also documented major insights, data and developments related to COVID-19 in Uttarakhand. All of this was shared with the public at regular intervals.
Further, SDC created several information, education and communication based materials such as posters and our City Leadership Handbook. The handbook, drafted in Hindi, listed practices for managing COVID-19 at a community level. The handbook was meant for stakeholders like RWA committees, municipal councillors, ward supervisors, municipal commissioners, urban development department, non-government organisations, media and others.
