SDC Foundation, along with student volunteers from Doon University, Dehradun organised Uttarakhand’s first Twin City Waste & Brand Audit at Haridwar and Rishikesh to identify and document the brands contributing the most to plastic pollution in the state. Volunteers picked up plastic garbage from dump sites for the purpose of identifying the major brands responsible for the plastic pollution in the city.
The plastic waste collected and segregated in Rishikesh revealed Paras Milk, Haldiram and Lays Pepsi as major polluters, whereas Lays, Haldiram and Bikano were major polluters in Haridwar.
With this SDC Foundation has now completed three brand audits in the state of Uttarakhand. The Foundation now plans to take its campaigns forward in a strategic manner.