In partnership with Dehradun Smart City Limited, SDC Foundation conceptualised and executed a one month campaign on plastic waste management with more than 50 students from class 6th to 8th of Government Junior High School situated in Khurbura, Dehradun. The results of the campaign were so overwhelming that Dehradun Smart City Limited and SDC Foundation scaled the campaign for 20 government schools and more than 5000 students. The pilot phase of the campaign in Khurbura was executed in the month of March 2019. Students ended up collecting and recycling more than 25 kgs of plastic waste.