Strengthening its commitment to plastic waste management, Nestlé India in collaboration with SDC Foundation, a Dehradun based environmental action and advocacy group launched a project in Dehradun and Mussoorie for effectively managing post-consumer plastic waste. The project will Engage with more than 200 MAGGI points across Dehradun and Mussoorie.

Recognizing the fact that there is a need for an organized waste management system around the “MAGGI points” on the Dehradun- Mussoorie highway and around the tourist points in Mussoorie, a mobile van named, Plastic Express will travel around these shops collecting MAGGI wrappers and other dry plastic waste from these outlets. The dry waste which is collected will be disposed of responsibly by Nestlé India. Working towards the ambition that no plastic waste should end up discarded in the environment, this year-long project aims at engaging around 200 ‘MAGGI Points’ in the hill towns for collecting and disposing of plastic waste responsibly.

Speaking about the initiative, Mr. Sanjay Khajuria, Director – Corporate Affairs, Nestlé India said, “We believe that tackling the issue of plastic waste requires a collective approach. Through this project we will be working with stakeholders who will properly collect, segregate and dispose Multilayered plastics (MLP) to the end of its life. We are happy to collaborate with SDC Foundation to help us progress towards the journey of managing plastic waste effectively”.

Mr. Anoop Nautiyal, Founder, SDC Foundation said, “While this collaboration is a step towards reducing plastic waste by engaging with outlets, it is equally important to drive awareness among consumers for effective collection and segregation of used plastic packaging. We hope that we will be able to collectively make a significant difference in plastic waste management over the next few years”.

In an endeavour to engage with consumers and bring about a behavioural change about the need for disposing plastic waste responsibly, Nestlé India initiated the 2 Minute Safaai Ke Naam’ (2 minutes for cleanliness) in Dehradun and Mussoorie last year. In the second phase of this Project, Nestlé India is working with Mussoorie Nagar Palika Parishad (MNPP) and RECITY Network by implementing an integrated plastic waste management system in Mussoorie.

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