Doon Valley Cleanup is an initiative by SDC Foundation to collect and recover waste by doing community cleanups across the scenic Doon Valley. The cleanup is not only a direct and on ground effort to combat plastic pollution but also a way to engage citizens on sustainable plastic waste management and responsible tourism.

The cleanup was conducted at Thano Forest on September 03, 2021 where more than 25 kilograms of waste was collected and recovered. Top branded plastic polluters were found to be Kurkure, Lays, Haldirams, Bingo.