Doon Valley Cleanup is an initiative by SDC Foundation to collect and recover waste by doing community cleanups across the scenic Doon Valley. The cleanup is not only a direct and on ground effort to combat plastic pollution but also a way to engage citizens on sustainable plastic waste management and responsible tourism.

The cleanup was conducted at Kimadi (Dehradun-Mussoorie Road) on September 13, 2021 where more than 50 kilograms of waste was collected and finally recycled with the support of 10 volunteers and core members from SDC. Top branded plastic polluters were found to be Kurkure, Lays, Haldirams, Uncle Chips.