SDC Founder Anoop Nautiyal was appointed as the Brand Ambassador for Dehradun for Swachh Survekshan 2022, a nationwide cleanliness competition. The program was organised by Nagar Nigam Dehradun. Along with Anoop, Radio Jockey Kaavya was appointed as a Brand Ambassador. The event was attended by Dehradun Mayor, Mr. Sunil Uniyal Gama, along with officers and staff of the Nagar Nigam.
Swachh Survekshan, conducted by the Ministry of Housing & Urban Affairs (MoHUA) since 2016, is the world’s largest urban sanitation and cleanliness survey. It has been instrumental in fostering a spirit of healthy competition among towns and cities to improve their service delivery to citizens and towards creating cleaner cities.
The primary goal of Swachh Survekshan is to encourage large scale citizen participation and create awareness amongst all sections of society about the importance of working together towards making towns and cities better places to reside in.
Conducted under the ambit of the Swachh Bharat Mission (Urban), the annual survey has managed to mobilise people, resources and authorities in an effort to prove that their city, of all cities in India, is the cleanest and that sustainable practices, both by citizens and ULBs, are being encouraged and promulgated.
