Social Development for Communities (SDC) Foundation in association with Dehradun Smart City Limited (DSCL), Government of Uttarakhand had initiated a one month campaign focussing on plastic waste collection and recycling in Dehradun. The campaign was titled “Plastic Wapsi Abhiyaan” which was executed with 20 government schools and more than 5000 school students during September – October 2019. The pilot phase of the campaign was launched in March 2019.
The campaign included an extensive communication campaign, capacity building workshops, societal and behavioral transformation programs, awareness rallies, clean up drives and much more. The campaign ended up collecting 555 Kgs of single use plastic waste which was diverted from landfills to IIP for scientific recycling. SDC Foundation was also awarded for the immense success of the Abhiyaan by Shri Trivendra Singh Rawat, Chief Minister of Uttarakhand.